Pre-launch checklist
Before opening, check: products have photos, prices, and weights; payments are active; shipping and tax settings are done; policies are in the footer; contact information works; the store looks right on a phone; and a test order went through.
Removing the password page
New Shopify stores are hidden behind a password page. Once you are on a paid plan and ready, remove the password in Online Store > Preferences. Then visit the store in a private browser window to make sure it opens.
Announcing your store
Tell people who already know you: past customers who agreed to hear from you, friends, and your social followers. Share one clear link and one reason to visit. Avoid promising things you cannot deliver, like overnight shipping.
A real-world example
The candle maker runs through the checklist, fixes two missing weights, removes the password, and sends a short email to market customers who signed up for updates.
Steps to take
- Run the pre-launch checklist.
- Fix anything missing.
- Remove the password page.
- Check the store in a private window and on a phone.
- Announce with one clear link.
Launch check
This checklist is optional and not saved. Copy it to keep a personal note. Do not enter sensitive information.
Go deeper in related modules
Not sure what a word means? Check Business Words Made Simple.
Official guidance
Use these official sources for current rules and details. They do not replace advice for your particular business.
- Shopify Help Center (opens in a new tab)
Official how-to articles for every part of the store admin.
- Shopify Academy (opens in a new tab)
Free official Shopify courses for store owners.