One message per design
Every flyer or post should answer three questions quickly: what is this, why should I care, and what do I do next? Hierarchy means making the most important thing biggest. Put the offer in the heading, a few key details in smaller text, and one call to action, such as 'Text 555-0100 for a quote' (a fictional number). Too many messages on one design means people remember none of them.
Flyers people can read from a distance
Flyers are often read while walking past. Use large headings, high contrast, and short lines. Leave empty space around important text. Include your service area or location, how to reach you, and any important limits, like 'by appointment only.' Ask permission before posting flyers in businesses or public places, and follow their rules.
Business cards and small print items
A business card has very little room. Include your business name, your name if you want, one or two contact methods, and maybe a short line about what you do. Keep text at a readable size and away from the edges, because printers trim cards. Ask your print shop for their exact card size and file requirements before designing.
Social posts and stories
Social platforms show posts in different shapes: square, tall portrait, or full-screen stories. Choose the matching Canva format. Most people see posts on a phone and scroll fast, so keep text short and large, and put the details in the caption instead of crowding the image. Do not put important text near the very top or bottom of stories, where the app's buttons may cover it.
Staying truthful and readable
Use real photos of your products or work when possible. Do not use photos that suggest results you did not achieve. Check spelling, dates, prices, and phone numbers twice. Before you post, view the design at phone size and ask someone else if they can tell what you offer in five seconds.
A real-world example
A doll reseller makes one square post per new doll: one clear photo, the doll's name and era in large text, and 'Details and price in the shop link.' She keeps the price and condition notes in the caption and listing, not crammed onto the picture.
Steps to take
- Write your one message and call to action before opening Canva.
- Choose the right format for the flyer, card, or platform.
- Apply your brand fonts and colors.
- Make the offer the biggest text and limit details.
- Check readability at phone size or from across the room.
- Proofread, then share or print.
Flyer and post check
This checklist is optional and not saved. Copy it to keep a personal note. Do not enter sensitive information.
Go deeper in related modules
Not sure what a word means? Check Business Words Made Simple.
Official guidance
Use these official sources for current rules and details. They do not replace advice for your particular business.
- Canva Design School (opens in a new tab)
Free official Canva courses, including Canva essentials for beginners.
- Canva Help Center (opens in a new tab)
Official how-to articles; search for the exact task you are stuck on.